Hood Group has launched a Non-Standard Risk (NSR) home insurance solution designed for affinity partnerships and financial intermediaries. The new product, named Home Integrity, is aimed at customers who are struggling to find cover elsewhere due to non standard home insurance criteria such as a flood risk property, adverse claims history or criminal convictions.

The policy is underwritten by well known specialist home insurance provider, Plum Underwriting, and is based on Lloyd’s of London approved wording with a number of enhancements.

Simon Hood, Chief Executive of Hood Group, said: “We’re delighted to launch our first ever Non-Standard Risk product. It offers a great opportunity for affinities and brokers to provide their non-standard customers with the service they deserve. Perhaps more importantly, it will help retain customers rather than sending them elsewhere and potentially into the arms of a competitor who will happily take more than just their customer’s insurance business.”

Hood continues: “We are very excited about this enhancement to our proposition. We are confident that in a majority of cases we’ll be able to offer cover where other insurers may decline as part of their standard offering, which will be a real benefit to partners.”