We recognise that along with effectively targeted products, we must ensure that marketing messages resonate with an audience who are often time-precious and overloaded with information. A clear communication of product benefits and real life examples will help to build credibility, awareness and ultimately lead to purchase.

Marketing Approach

• The use of case studies to provide real-life examples of how the product can provide a solution
• Clear and consistent messages that explain the product and its features and benefits that allows the audience to understand and consider the product
• Easy access to product information with the use of concise text, non-insurance language and reference guides
• Enable and reward peer recommendation though ‘recommend a friend’ initiatives
• Utilisation of a wide selection of media including; e-mail, online, direct mail, PR and social media
• Though a test and learn approach, utilise all available media to effectively communicate to our partner customer bases

Outbound and Inbound Sales

We have experienced, motivated and professional inbound and outbound telesales teams who are adept at finding the optimum approach to achieving the key ratios of outbound and inbound sales – namely contact, quote and sale.  By understanding the unique audience of each partner we will;

• Adapt the sales script for your audience
• Identify the best time and day for calling based on the availability of the customer and the window of time between them receiving their existing renewal invite and the customer taking action
• Send marketing collateral to the customer to “warm up” the outbound call
• Cleanse and append where required, the database including Telephone Preference Service (TPS), e-mail, telephone and home insurance data appending
• Provide bespoke training to the sales team to highlight the audience and product features to overcome sales objections